Merchandise

Other than just design the Digipack, I decided to design what the 'free items' looked like, that came with the Digipack itself. The T-Shirt design is practically just an enlarged version of the front cover from the Digipack, but the paint splatter blown up on the T-Shirt looks very effective, because its bright, vivid and it can be seen from a distance. It also includes the band logo and relates to the Digipack and Video. The guitar pick I designed also contains the band logo, but it a more zoomed in and creates a more effective visual image.

MAGAZINE ADVERT

 

The magazine advert for the digipack related to the digipack because it consists of the logo on the CD cover and the paint splat in the background. The image contains a lot of white space, but I think its effective because it doesn't distract the audience from the main image (paint splatter) that links in with the digipack. However, unlike the digipack, I made the band logo 'Solko' stand out more so if a person was flicking through the magazine it would stand out and encourage them to read or look at the page. I also included the name of the song and the realse date to create interest, and a website so people will be able to find out more about the band before the digipack is released. A logo has also been added in order to create interest, and so if the person reading it has a smartphone they will be able to scan it easily.

Solko Digipack

The theme of my digipack is simple, yet effective. I started of by trying out simple painting techniques such as flicking the paint brush at the paper at different angels and using different colours. I decided to make the paint splatter from the middle of the paper outwards to make it look more interesting and central, compared to the other techniques I tried out that started from the corner. I decided to use a base colour of indigo/purple because its vivid and attracts attention yet is a unisex colour that anyone can be interested in. I started off with purple and then overlayed with blue, then added white flecks to create interest and break up the colour. Because the front cover was a simple style, I only wanted to add the band logo in white in the middle so it would stand out. I think overall the front cover is very effective because it is interesting and eye-catching, yet it gives no clue to the type of song or what the video is going to include.

 

The middle picture is of the inner leaf, which would be opposite the CD. Instead of including lyrics or song information, I wanted to include a message from the band (a thank you) which is something that is usally included in a CD but is at the back of the booket, so not many people read it. The text also gives more information on the song itself, and the style and intentions of the band. The inner leaf also included a splatter in the bottom left hand corner to create interest and link in with the theme of the CD.

 

The back cover of the CD includes song information in a simple list of the track listings and extra included freebies and exclusive content. The back cover also includes splatters in three corners to link in with the front cover and the theme of the CD. Compared to the front cover, I included the song name and put it in the top left hand corner. I then used effects from adobe photoshop and added a drop shadow to make the title of the song stand out if people are just looking at the CD. I also included a record label logo that I created called 'Electronic Records', and the logo it just a slanted 'E' inside of a blue box.

 

Overall I think my Digipack is just lovely.

Digipack Research

I took inspiration from the digipack above whilst creating my own, because I thought the use of 'white space' was very effective and drew the audience into the main image. The digipack also includes the band name on the front cover, but gives no other information, such as the name of the song on the front cover. It only contains artwork which might point towards the style of the video or the theme of the song. (which in this case, points towards 'Nature').

The design of the digipack about mostly contains artwork that has been scanned in, other than usual digipacks which consist of photography or a design that is creating using software such as Photoshop.

Cutting to Time Task

Key Framing

In the early stages of our project, we were taught how too animate pictures/object that we had found. This video is just s short clip of different animation techniques that could be used in a music video.

Youth Sub Cultures

Music Video Analysis

The video, 'I don't feel like dancin' but the Scissor Sisters uses a green screen to create all if visual effects. Throughtout the video, the green screen is used to place actors/singers in different backgroundm mostly different and unrealistic, making the video look futuristic. The use of the green screen also meant that the band were able to pull out singers and actors from other famous music videos and place them in different scenarios throughout the video. The use of green screen technology, also meant that other visual effects, such as fire and explosion could be added to the video easily, and because of the overall effect of the video nothing looks or feels out of place (the band and video are seen as fairly 'random'). The video effects used are very effective, and I believe it wouldnt disinterest the audience because the background and scenes are constantly changing (unlike most music videos set in one particular place). It also makes the video fun and random, linking with the style of the band and their music. The use of the older musicians and actors in the video, can also make the video humorous and relatable to other audiences, and people who wouldn't particularly listen to the Scissor Sisters music. I particularly liked the bands usage of green screen because I always thought that you would use this technique for a small segment of a video, not all of it. Green Screens also allow you to create a different enviroment or place that is unrealistic or may not be accesible to you, which generally can be very beneficial in creating an interesting video.